Gencor Taps Integrated Marketing Group for Results-Driven Marketing, PRApril 23, 2012 Salt Lake City, UT
“We’ve watched IMG help build several leading ingredient brands, and we trust they will do the same for us,” said Jith Veeravalli, president of Gencor Nutrients. “Their work, like our branded ingredients, generates proven results.”
IMG will develop PR, marketing collateral, advertising and a dynamic web presence for Gencor’s line of branded ingredients, including Slimaluma, Testofen, Genopause and Gencinia.
“Our job is easier – and our output more effective – when our clients have clinically researched, science-based offerings like Gencor’s,” said Jeff Hilton, IMG co-founder and partner. “We look forward to improving the awareness level of Gencor’s image and public presence.”
Gencor, part of Gencor Pacific Group, has been a leader in specialty nutraceutical ingredients, offering a wide array of products from around the world. Separate from their regular offerings, Gencor’s branded ingredients are each designed with its own specific purpose: suppress appetite, enhance male sexual desire, support for post menopause symptoms or help maintain healthy blood sugar levels as part of the diet.
About Integrated Marketing Group: Integrated Marketing Group is a marketing consultancy focused in the healthy lifestyles category, and specializing in strategic planning, branding, public relations and Web design and development. Its principals have created a marketing firm with a diverse background of creative development and strategic planning skills to serve the healthy lifestyles, food and personal care industries. For more information, or for branding resources, visit www.imgbranding.com.